Sova Ajans is a digital advertising agency providing social media, website, logo, Google profile and digital advertising services to small businesses, agricultural and livestock producers and service providers in Kaynarca. In Kaynarca we manage most of the work online and come to the district for needs such as filming and an introductory meeting. This model lets businesses far from the center reach agency support regularly and practically.
The role of digital in a rural district
Kaynarca is a district of rural character in the north of Sakarya, where agriculture and livestock stand out. Here the customer base of businesses usually starts out limited to the district and surrounding villages; however, products such as dairy products, honey, hazelnuts or village products can find buyers outside the province when promoted properly. In this district, digital marketing means "being findable and trustworthy" rather than big campaigns.
With businesses in Kaynarca we usually proceed in this order:
- Making the business's name, contact details and location correct on the Google Business Profile
- Providing visual consistency with a simple and memorable logo
- Establishing a posting rhythm on Instagram or Facebook that is regular but not a burden
Sustainable social media with little content
A situation we often encounter in rural businesses is a social media account being opened and abandoned a few months later. To prevent this, we shoot many photos and videos at once and spread their use over the months. In the social media management service, we prepare and publish the posts; all that is left for you is to tell us about seasonal changes and new products. For those who want support in replying to incoming messages, DM management can also be added.
A trust-building page for selling remotely
For a producer who wants to take orders from outside the province, a one-page landing page is often enough: products, place of production, ordering method and contact. Careful product photos are the most important part of this page; for this we do a product shoot. If the number of products increases in the future, the page can be turned into an e-commerce site.
How we work on site and online
Online communication is at the center of working with businesses in Kaynarca. We hold meetings by video call, share design drafts via WhatsApp and deliver advertising and social media reports monthly in plain language. We plan on-site visits only when truly needed: the first meeting and discovery, product or business shoots, taking measurements and installation checks for signage or vehicle graphics. This way we proceed without unnecessary travel costs and loss of time. We access your social media and Google accounts through authorization, without you sharing your password.
Spending the budget in the right place
In small businesses the advertising budget is limited and every expense is questioned. That is why we do not recommend advertising as a first step. Once the profile and visuals are ready, interest can be measured with a short-term Meta ad targeting the district and its surroundings. We evaluate the results together and do not keep up spending that does not work. We do not promise any sales figure in advance.
A language of trust for livestock and dairy products
For products such as cheese, butter, yogurt or honey, buyers are most curious about freshness, production conditions and hygiene. Content that answers these questions is more convincing than exaggerated advertising sentences. Showing the barn, the production area and the packaging in a clean and orderly state forms the basis of trust for someone who has never seen the product. We do not use expressions that carry health claims, such as "healing" or "cure for everything", in content; they can be misleading and can also conflict with platform rules.
In districts like Kaynarca, another strong channel is one customer recommending to another. A small thank-you card placed in the order package or a QR code for reordering makes it easier for a satisfied buyer to recommend the product to those around them. We prepare such small printed items in the same visual language as the digital work.
Frequently asked questions
Do you come to Kaynarca regularly?
We come for planned jobs; we do work such as filming, discovery and installation on site on pre-arranged days. Day-to-day communication and management go online.
Can we also reach you by phone?
Yes, you can reach us by phone and WhatsApp. Online support is open 24/7; job intake hours are 09:00–21:00 on weekdays and 10:00–18:00 at weekends.
I have no social media account at all; can you set one up from scratch?
Yes, we open the account in your name and under your ownership, and prepare the profile image and description. Administrator rights to the account always stay with you.
What should I do to sell my products to other cities?
We first recommend gathering your products on a single page with good photos and clear ordering information. After completing your preparations for shipping, packaging and the necessary documents, it is healthier to open up promotion beyond the province.
