Sova Ajans is a digital advertising agency providing promotional shoots, social media management, websites and digital advertising to hotels, bungalows, villas, restaurants and lakeside venues in Sapanca. We film the venue on site and do the discovery on site; the content plan, ad management and reporting go online. We aim for every visual that a guest planning a weekend or holiday in Sapanca sees before deciding to be carefully made.
In tourism businesses, the decision is made by the visual
With its lake, wooded slopes and relative proximity to Istanbul, Sapanca is a preferred place for weekends and short holidays. This audience often sees accommodation on social media or map apps, compares a few businesses and contacts the one with the most trustworthy visuals. How the room, the pool, the fireplace or the view actually looks is more effective than what the business says.
That is why we recommend that tourism businesses in Sapanca first renew their visual archive:
- Venue shoot for rooms, bungalows and common areas
- Drone filming that shows the lake and surroundings at different times of day
- Short Reels and short video series telling a guest's day
Over-edited visuals that do not reflect the real state of the venue create a gap between expectation and experience and can turn into negative reviews. In our shoots we prefer a natural and honest portrayal.
Content and advertising that change with the season
In Sapanca, summer, autumn foliage, winter and holiday periods each bring a different guest profile. In summer the pool and the lakeside stand out, in winter the fireplace and the hot tub, in autumn nature walks. The monthly content plan is prepared according to this cycle. In periods when occupancy drops, Meta ads make it possible to target users in nearby cities such as Istanbul, Kocaeli and Bursa. How many bookings an ad will bring depends on the season, price and competition; for this reason we offer a measured process, not a promised result.
A website for reservations and foreign guests
So that accommodation businesses do not depend on social media, having their own site is important. A website with clear rooms, a price request form and contact details makes it easier for guests to reach you directly. Since it is known that Sapanca also receives visitors from abroad, we set up a multilingual structure for businesses that want to offer content in languages such as Arabic or English. A separate landing page can also be prepared for a specific campaign period or a wedding event.
Appearing correctly on the map and in reviews
Because there can be many similarly named businesses around the lake, it is important that Google Business Profile details are correct and up to date. The location pin, directions to the entrance, opening hours and photos should be checked regularly. Giving polite and personal replies to guest reviews is also a trust signal for future guests. We do not use purchased reviews or fake ratings.
How we work on site and online
Work in Sapanca usually begins with a venue survey: we see on site how the light changes during the day, which areas should stand out and at what hours guest traffic is low. Filming, drone flights and installation checks of signage or wayfinding visuals are done on site. Editing the visuals, the posting calendar, ad management, support in replying to messages and the monthly report go online. For access to social media and advertising accounts we use Meta Business Portfolio authorization, not passwords.
Weekend rush for cafes and restaurants
In cafes and restaurants around the lake, the rush is mostly concentrated at the weekend. A post going live on Friday or a short-term story ad can catch the attention of visitors making weekend plans. Content that highlights practical information such as breakfast, view and parking is more useful for this audience.
Frequently asked questions
When is it suitable for you to come to shoot my bungalow facility?
The most suitable time is when there are few guests and the light is soft; usually early morning or close to sunset. For seasonal visuals, it is also possible to plan several short shoots during the year.
Should I take reservations through social media or through the website?
We recommend using both together. Social media provides discovery, while the website is where information is permanent and under your control.
Can I advertise to attract guests from outside Sapanca?
Yes, we can target ads to specific cities and interests. We recommend testing with a limited budget at the start and measuring which audience shows more interest.
Can separate promotion be done for my wedding and event venue?
Yes, a separate shoot, a separate page and a separate content language can be prepared for the event venue. This way, accommodation guests and event guests are reached with different messages.
