We run your accounts, planned month by month.

What is social media management, and how does it work with an agency?

Social media management is the regular running of a business's Instagram, Facebook, TikTok and similar accounts through planning, content production, posting, engagement monitoring and reporting. At Sova Ajans, this service starts with a monthly content plan: you approve the plan, and we remain responsible for production, publishing and monitoring.

What exactly does social media management cover?

Management is a broader job than preparing individual posts. It sets up a framework that defines why the account exists, who it speaks to and what voice it uses, and then breaks that framework down into workable tasks every month. A typical management month includes the following:

• A plan that sets the month's topics, special days and campaign periods,
• Production of formats such as posts, carousels, stories and short videos,
• Caption copy written in the brand's voice,
• Publishing content on the planned day and time,
• Monitoring comments and message volume,
• Reporting results at the end of the month and drawing lessons to carry into the next one.

The difference between management and a content plan alone

Some businesses only want a roadmap and do the posting with their own team. In that case, a content plan and calendar service is enough. With management, the plan is only the beginning. Carrying out the plan, preparing the designs, keeping track of publishing times, fixing a post that goes wrong and evaluating results at the end of the month are also our responsibility. In short, what we need from you in management is mainly to approve the plan and content on time and to share up-to-date information about your business with us.

Who is it suitable for?

It suits businesses that know social media matters but have neither the time nor the team to run it regularly. A local cafe, a furniture store, a manufacturing company or a consulting office is managed with the same method but in a different voice. For businesses in the healthcare field, content is kept informative; before-and-after images, patient testimonials or wording aimed at generating demand are not used. For newly launched brands, the first month is spent mostly on setting up the profile, basic introductory content and the publishing rhythm.

Which platforms to be on is also discussed at this stage. Not every business needs to be on every platform. Decisions such as focusing your energy on Instagram if your audience is mainly there, adding TikTok only if short videos can be produced regularly, or using Facebook mostly for local community and event announcements directly affect how effective management is. Being consistent on a few platforms is a healthier start than being scattered across many.

How does a management month unfold?

1. Review: The previous month's results are examined, noting which content was saved, shared or brought in messages the most.
2. Plan: The new month's topics, formats and dates are set and submitted for your approval.
3. Production: Designs and copy are prepared; if needed, photos or short videos are shot at your business.
4. Publishing and monitoring: Content is posted at the planned time, comments and messages are monitored, and anything that needs a reply is forwarded to you.
5. Report: At the end of the month, indicators such as reach, engagement and follower change are shared with commentary.

The report is not just numbers. We comment on which topics were saved more, which formats turned into profile visits or messages, and which posting times got a better response. These comments feed directly into the next month's plan; for example, a content type that gets little attention is reduced, and a series that works well is continued.

Throughout this cycle we need access to your accounts, but we do this not by sharing passwords but through the permission you grant in Meta Business Portfolio. This way you remain the owner of the account, you can withdraw the permission at any time, and who did what on the account is recorded. We also recommend keeping two-step verification turned on for your accounts; when the engagement ends, removing permissions takes only a few minutes.

On-site and online work

We can work on site with businesses in Sakarya and the surrounding area: we can hold the introductory meeting at your business and come to your venue for monthly shoots. The advantage of working on site is that we can see your business's atmosphere, products and team first-hand and reflect them in the content. With businesses in other cities across Turkey, the process runs entirely online. Plan approval, content sharing and reports all proceed digitally; where shooting is needed, we work with photos and videos you send or with a local shoot plan.

Common mistakes

• Making follower count the only goal: What matters is reaching the right people and making it easy for them to reach you.
• Bought followers or engagement: This violates platform rules and can harm the account's credibility and reach.
• Unplanned campaign posts: Last-minute posts can clash with the brand's voice; it is healthier to add special periods to the plan in advance.
• Tying every post to a sale: Constant campaign and price-focused posts tire followers; balance them with content that informs, shows behind the scenes and introduces the brand.
• Replying to messages late: Good content sparks interest, but if an incoming question goes unanswered for hours, that interest fades. Who handles the message flow should be clarified from the start of management.
• Not reading the reports: The report is there to shape the next month's plan; it should not be seen as just a list of numbers.