Sova Ajans is a digital advertising agency based in Adapazarı that provides social media management, digital advertising, web design, SEO and production services to businesses in Serdivan. In Serdivan we work on site for filming, discovery and meetings, and online for design, campaign management and reporting. This way your business reaches both the customers in its neighborhood and the audience searching online with the same consistent voice.
Reaching the young audience around the university
The fact that the Sakarya University campus is in Serdivan clearly shapes the district's commercial structure. Students, academics and families living around the campus are the daily customers of cafes, fast food places, stationery shops, hairdressers, gyms and course providers. This audience often makes its decision on a phone, after watching a video lasting a few seconds.
For this reason, we recommend short and frequent content production for businesses in Serdivan that appeal to a young audience:
- Menu, everyday life beyond campaigns and team introductions with Reels and short video
- Regular answers to reservation, takeaway and price questions with community and DM management
- A monthly content plan that changes with the academic calendar (exam weeks, start of term, summer break)
Visibility for cafes, restaurants and shopping mall businesses
Serdivan is a district that attracts visitors from across the province with its shopping centers and eateries. Because competition here is intense, how a venue looks at first glance matters. A business with outdated photos, an out-of-date menu or the wrong opening hours on the map can lose customers to the competitor right next door.
For venues we usually start with this trio: a professional venue promotion shoot, a digital and printed menu and a regularly updated Google Business Profile. For brands with a store inside a shopping mall, location-focused Meta ads make it possible to reach users within a certain radius. How many people an ad reaches and how many visits it turns into depends on the budget, the season and the platform's algorithm; we discuss this openly from the start.
Brand and web foundation for newly opened businesses
New businesses keep opening in Serdivan along with its new residential areas. Clarifying the brand identity before opening is much less effort than fixing the signage, menu and social media visuals one by one afterwards. For new businesses we recommend starting with logo design and signage design, and then building a fast, mobile-friendly corporate website. For service businesses such as clinics, consultancy offices or educational institutions, the site becomes the hub where appointment and contact requests are collected.
How we work on site and online
Because Serdivan is adjacent to Adapazarı, we can easily plan on-site service. We make it clear from the start which part of the work is done where:
- On site: the first discovery and introductory meeting, venue and product shoots, installation checks of signage or campaign visuals, periodic review meetings
- Online: content design, ad setup and management, web development, weekly or monthly reporting, quick approvals by message
When we need access to your accounts we do not ask for passwords; we authorize through Meta Business Portfolio and Google access permissions. Ownership of the account always stays with you.
Influencers and local collaborations
The young population living in Serdivan closely follows local content creators. Announcing a cafe's new menu or a gym's opening through a well-known local account can bring a business visibility in a short time. In influencer marketing, we look less at follower counts and more at whether the account's audience overlaps with your customers. Collaboration content is clearly labeled as advertising; no hidden promotion is done. We do not work with accounts whose engagement is purchased or whose followers are bots, because this both harms brand reputation and makes measurement meaningless.
Frequently asked questions
Can you hold in-person meetings in Serdivan?
Yes, we can hold the first meeting and periodic meetings on site with businesses in Serdivan. Short approvals and day-to-day communication usually go online, which saves time for both sides.
Does advertising aimed at students make sense?
It does if your product or service suits a student budget and need. We can target the ad by criteria such as age and location, but we do not guarantee a conversion rate in advance; we recommend starting with a small test budget and moving forward based on the results.
Can I get support just for appearing on Google Maps?
Yes, you can take Google Business Profile setup and management as a standalone service. With the right category, opening hours, current photos and regular posts we make sure the profile is informative; ranking, however, depends on Google's evaluation.
How long until a venue shoot is ready to publish?
The time varies with the scope of the shoot; a photo shoot for a single venue and a multi-scene video are not prepared in the same time. We settle the schedule in the preliminary meeting, from the shooting day to the delivery date.
