Appear on Google at the right moment for people searching for you.

What is Google Ads, and how does it benefit your business?

Google Ads is the paid advertising platform that lets you show ads in Google search results, Google Maps, YouTube and Google's partner sites. The advertiser decides which searches to appear in, which area to target and how much to spend; in most campaigns, payment is made only when the ad is clicked. Google Ads management covers setting up these campaigns, measuring them and steering spend toward productive searches.

Who is Google Ads suitable for?

If your product or service is searched for by people, Google Ads is a strong option. While social media ads create demand, Google ads capture existing demand. When a person searches for something like "air conditioner service Serdivan" or "boiler maintenance price", their need is right then. For this reason, emergency services, local businesses, e-commerce sites and B2B companies that solve a specific problem generally see concrete benefit from Google Ads. In a new product category that nobody searches for yet, Google alone may not be enough; awareness needs to be built with Meta or video ads.

What types of campaigns are there?

• Search campaigns: Show text ads in the top and bottom sections of search results for specific keywords.
• Performance Max: Runs across Search, YouTube, the Display Network, Gmail and Maps in a single campaign, using Google's automation.
• Shopping ads: Show product cards with price and image from the product feed in Merchant Center.
• Display ads: Used in banner form on sites and apps for awareness and remarketing.
• Video campaigns: Show video ads on YouTube.

Not every business needs all the types. For a small local business, a well-built search campaign is often the most controlled start.

Whichever type is chosen, Google does not look only at the bid when deciding how often and in what position to show an ad. How relevant the ad text is to the search, the expected click-through rate and the landing page experience are also taken into account. That is why keeping each ad group limited to words with closely related meanings and writing the text for those searches has a positive effect on both visibility and cost.

The building blocks of a well-built account

The most common reason a budget is wasted in Google Ads is appearing for irrelevant searches. Three things prevent this. The first is correct match types and negative keywords: leaving out searches that carry no purchase intent, such as "free", "job listing" or "how to". The second is conversion tracking: recording valuable actions correctly, such as form submissions, phone clicks, WhatsApp clicks or purchases. The third is a suitable landing page: a page that directly describes what the ad promises, opens fast and makes contact easy.

For local businesses, linking the Google Business Profile is also important. When the profile is linked to the ad account, the address, directions and call button can appear in ads, and location-focused ads on Maps become possible. For businesses that win customers by phone, call assets capture users who prefer to call directly rather than fill in a form. For this, ad serving hours need to match opening hours and incoming calls need to actually be answered.

Budget, payment and account ownership

The Google Ads account should be opened with the business's own Google account, and the billing information should belong to the business. Ad spend is paid directly to Google from this account. The agency fee is a separate charge for campaign setup, management and reporting. We are added to your account through Google's access permission system; we do not need your password. When the engagement ends, it is enough for you to remove the access; campaigns, conversion data and account history stay with you.

Policies, sensitive sectors and realistic expectations

Google reviews ad text, landing pages and products against its policies. Misleading statements, unverifiable claims, excessive capitalization and punctuation, and restricted or prohibited products can lead to an ad being rejected. Repeated violations can go as far as account suspension. For healthcare services, Turkish regulations require an informative style in ads rather than demand-generating language; text containing prices, campaigns and promises of definite results should be avoided. We prepare the campaign setup according to these rules from the start.

On the expectations side, one also has to be realistic. Cost per click varies greatly with the sector, competition, region and Quality Score. For this reason, it is not right to promise a definite cost or number of leads in advance. In reports, rather than clicks and impressions, we look at the number of conversions, cost per conversion and the quality of incoming leads. As the campaign progresses, the data that builds up makes the bidding strategy and budget allocation more accurate. The mistakes we often see are using broad match keywords without a negative list, sending all traffic to the home page, counting page views as conversions and applying the platform's automatic recommendations without reviewing them.

On-site and online work

With businesses in Sakarya and the surrounding area, we can hold the setup meeting on site and define service areas together on the map. With businesses across Turkey, the whole process runs online; access permission, approvals and reports are shared remotely. In both cases, you can look at your account and all data yourself at any time; we work only with the permission given to us.