Present your storefront with a sign that fits your brand.

What to know before getting a sign made

Sign design means planning the plate that permanently shows a business's name and logo on the facade, entrance or interior, together with decisions on size, material, lighting and layout. A good sign matches the corporate identity, reads by day and by night, and fits the facade in terms of size.

Which type of sign suits you?

The type of sign is determined by the structure of the facade, the viewing distance, the business's opening hours and the budget. Commonly used options are:

• Channel letters: Letters are produced one by one and mounted on the facade or on a backing. They can be lit from inside or behind and give a corporate look.
• Illuminated box sign: A box form with an acrylic or banner face, lit from inside. It is a common choice for businesses open in the evening.
• Composite sign: Vinyl, digital print or channel letters are applied on a composite panel base. It creates a smooth and durable surface on wide facades.
• Acrylic and dibond applications: Used indoors, behind reception or next to a door for a more elegant look.
• Totems and directional signs: Free-standing signs or signs that direct people on a site; common at factories, residential complexes and large stores.
• LED applications: Neon-style LED lettering or scrolling-text boards attract attention, but their fit with the surroundings and the municipality's rules must be assessed separately.

Points to watch in the design

A sign is not simply your logo enlarged onto the facade. The thin lines, small text or multicolor gradients of a logo may not read on a sign or may cause difficulty in production. For this reason, a simplified variation of the logo suited to signage is often used. The height of the lettering should be set according to the distance from which the sign will be seen; its relationship to windows, doors, eaves and neighboring signs on the facade should also be considered.

For illuminated signs, the day and night appearance should be thought about separately. An acrylic surface that looks white during the day may take on a different tone when lit. For this reason, visualizing the design separately for day and night on a photo of the facade makes the decision easier.

Care is also needed in choosing colors. A brand color seen on screen may not come out exactly the same on vinyl, paint or acrylic. Therefore, obtaining color approval from a material sample whenever possible and sharing the color codes in your corporate identity guide with the manufacturer reduces the risk of meeting an unexpected tone on the facade.

Who is responsible for the sign permit and license?

In Turkey, business signs are subject to the municipalities' advertising and signage rules. The size of the sign, its position on the facade, whether it is illuminated and, in some areas, matters such as color or material can differ from one municipality to another. This permit and license process is the responsibility of the business, and the application is made on behalf of the business.

We do not promise that we have obtained or will obtain a permit. What we do is prepare, for you, the design visual, the size information and the technical drawing that may be requested in the application, and plan the design to comply with the municipality's rules as far as possible. For work on shared areas of a building, approval from the building management or the owner may also be needed. We recommend planning the installation schedule after the permit process is clear.

How does the sign process proceed step by step?

A sign project does not start on a design screen but in front of the facade. The process generally proceeds in this order:

1. Survey: The facade is measured and photographed; the electrical point, the type of mounting surface and the directions from which the sign will be seen are noted.
2. Design and visualization: The sign is placed on a photo of the facade, and different size and material alternatives are compared side by side.
3. Permit preparation: The business learns the rules of the municipality it belongs to and files its application. At this stage the design visual and size information are ready.
4. Technical drawing and production: The approved design is turned into a dimensioned drawing that the manufacturer can use directly.
5. Installation and check: After installation, the alignment, lighting and conformity to the drawing are checked.

Keeping this order prevents unnecessary costs such as removal and remanufacturing, which can occur especially when the permit stage is skipped.

How do we work on site and online?

Measuring, survey and installation coordination have to be done on site, and we provide these services in Sakarya and the surrounding area. For businesses in areas such as Adapazarı, Serdivan, Erenler, Arifiye, Sapanca, Hendek, Düzce and Akçakoca, we see the facade in person and take the measurements ourselves.

For businesses in other cities in Turkey, we prepare the sign design and the technical file ready for production online. In this case we receive the facade photos and measurements from you, and deliver the file according to the needs of the sign company you work with. In this model, the accuracy of the measurements is the responsibility of the party that took them on site.

Common mistakes

1. Starting sign production without learning the municipality's rules.
2. Transferring the logo to the sign with its thin details, without simplifying it.
3. Deciding only on the daytime appearance.
4. Having the electrical connection made by unauthorized persons.
5. Not taking into account the proportion to windows, doors and neighboring signs on the facade.
6. Mounting at a very high or unreachable point without thinking about maintenance and cleaning access.

How many customers a sign brings to your business depends on the location, the visibility of the facade and the business itself; design does not guarantee this. However, correct measurements, the right material and a legible design allow your facade to represent your brand well for many years.